Business
Subscription Revenue MRR Calculator
Calculate monthly recurring revenue from subscriber count and average monthly price.
Formula
Monthly recurring revenue = active subscribers multiplied by average revenue per subscriber per month.
How it works
Multiply paying subscribers by what each pays monthly on average. MRR is the headline health figure for subscription businesses because it shows predictable monthly income before one-off sales.
FAQs
Should free trials count?
No, only paying subscribers count toward MRR. Trials become MRR when they convert to paid plans.
What about annual plans?
Spread annual payments across twelve months, or track them separately, and stay consistent month to month.
Why did MRR fall if subscribers rose?
Average price may have dropped through discounts or downgrades, which can outweigh subscriber growth.
Estimates only, not financial advice. Check your figures before making a business decision.